Unless you have been living under a rock, you know something is amiss at this year’s World Cup. I just read an interesting re/code article giving us lay folk a glimpse inside Google’s World Cup War Room. They’re in that room crunching scads of real-time search data from real-time Google searches originating from Google searchers all over the planet. One of my main take-aways from said article?

People are fascinated by vampires. “Suarez bite” was evidently disproportionately queried when compared to, say, “flea bite,” “dog bite,” and other more innocuous Google searches about someone or something biting someone or something else.

It got me thinking: Might there be a competitive advantage, in certain settings, to having a reputation as “a biter?” As someone who, under the right circumstances, just might set his or her teeth to work on an unsuspecting–or better yet, suspecting–victim?

My mind goes first to other…