I know. Dark opener for a fitness newsletter, right?

Bear with me.

This is the first in a series of deep dives on the ten pillars of the Slowfit Method®. My framework for being as healthy and happy as possible, developed over thousands of hours of coaching, reading, and frankly experimenting on myself and anyone who’d let me. If you’re new here, the full method is at foghornfitness.com — worth a look before or after you read this.

I’m not kicking off with a workout. Not with a supplement protocol. Not even with a breathwork technique, though that’s coming.

I’m starting with a question about your funeral.

Because everything else flows from the answer.

Pillar #1: Purpose

When I designed the Slowfit Method®, I had to decide where to start. Ten pillars, each important. But one has to come first.

The answer was obvious: If you don’t know why you’re here, nothing else is oriented correctly. You can optimize your sleep, nail your Zone 2 training, build a meditation practice. And still feel like you’re running on a treadmill going nowhere if the whole machine isn’t pointed toward something that matters to you.

So we start with purpose. Your mission. Your reason for being.

Your answer to: Why am I here? And most of us have no idea. That’s OK! Keep reading, let’s see if I can help get you there, or at least pointed in the right direction.

The Tombstone Exercise

World-renowned performance psychologist Dr. Jim Loehr has spent his career thinking about exactly this. His book Leading with Character: 10 Minutes a Day to a Brilliant Legacy puts it plainly: at the end of your life, people won’t be praising your money, your title, or your status.

They’ll remember your character. What you gave. How you made them feel.

Loehr’s companion piece, The Personal Credo Journal, walks you through the hard work of crystallizing your life’s purpose. Prompts like: What are the major themes in your life? What words describe you at your best? At your worst? Are you more of a giver or a taker?

I’ve been working through the journaling myself. I won’t pretend it’s comfortable. Nor that I’ve got this thing dialed. I basically find myself disappointed in myself about something I’ve done or not done every single day. But I’m developing a much clearer sense of what I’m actually meant to be doing here. And that clarity is making me more intentional about how I spend my time. The things I choose to do that serve my purpose. The things I choose not to do that don’t. Where I direct my focus and attention (and where I don’t).

I’m also mindful here of Tsutomu Ohshima, the founder of Shotokan Karate of America (the school to which I belong), who famously said: “We must look at ourselves with the strictest eyes.” That’s the work. Not brutal self-criticism. Clear-eyed self-knowledge. Being honest with yourself, no BS. You don’t need to be a karate-ka (though it helps!) to appreciate this one.

This is why Pillar #1 is Purpose. Not double-unders. Not red-faced Tabata on a spin bike. In fact, this heavy topic is something I’ll address with new Foghorn athletes fairly early in a new training relationship. Because everything else flows from there.

Arthur Brooks on Happiness and the Second Curve

A book I kept coming back to while developing this pillar: Arthur C. Brooks’ From Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life. Brooks is a Harvard professor, social scientist, and The Atlantic’s happiness columnist.

The book resonated with me personally. It helped put into perspective my own career arc. Big firm litigator to sports entrepreneur running a major big wave surfing contest to human performance coach. On paper, this doesn’t look like a clean trajectory, does it?

Brooks’ framework made sense of it.

As we age, our “fluid intelligence” naturally diminishes. The dynamism, the raw idea generation, the ability to out-grind everyone in the room. That fades.

But our “crystallized intelligence” rises. The ability to draw on a lifetime of experience, synthesize knowledge, teach, and mentor. If you can let go of your attachment to the first curve and lean into the second, you’re on the road to a different kind of success. And a much deeper kind of happiness.

This is where I’ve landed. I’m here to share what I’ve learned (and continue to learn). This is my purpose, and in it I’ve found a sense of peace.

Brooks defines happiness not as a feeling but as a combination of elements: enjoyment, satisfaction, and purpose. That third ingredient is the one most people skip. We optimize for enjoyment. We track our accomplishments for satisfaction. But purpose is the ballast. Without it, the good days feel thin and the hard days feel bottomless.

His prescription is strikingly aligned with what I built the Slowfit Method® around. Detachment from empty rewards. Genuine service to others (like you!). Deep relationships. Some form of contemplative practice.

Not hustle more, achieve more. That’s an endless treadmill. Instead be thoughtful—mission-focused—along the way. And slow down, go deeper, figure out what actually matters. Focus your efforts on that.

What the Science Says

Just like everything else I write about here, this isn’t soft stuff. The research treats purpose the same way it treats sleep quality or exercise frequency. It’s a health variable.

A 2024 peer-reviewed study found that purpose in life is a more robust predictor of mortality than life satisfaction itself. People with the highest sense of purpose had a 46% reduced risk of mortality compared to those with the lowest. They were 24% less likely to become physically inactive. And 33% less likely to develop sleep problems.

Then in the fall of 2025, UC Davis published findings from a 15-year study of more than 13,000 adults. People with a stronger sense of purpose were 28% less likely to develop cognitive impairment, including mild cognitive impairment and dementia. The effect held across racial and ethnic groups and remained significant even after controlling for education, depression, and the APOE4 gene—a known genetic risk factor for Alzheimer’s.

As lead researcher Dr. Aliza Wingo put it: purpose helps the brain stay resilient with age. Her co-author, UC Davis neurologist Dr. Thomas Wingo, added something I’ve been saying for years in different words: purpose is something we can nurture. It’s never too early or too late to start thinking about what gives your life meaning.

And the biological punchline: people with higher purpose scores show reduced epigenetic aging. They are aging more slowly at the cellular level.

So yeah, purpose isn’t a soft goal. It’s a physiological variable.

So What Do You Actually Do?

Start with Loehr’s tombstone exercise. Not morbidly. Seriously.

Sit somewhere quiet and write out, in three to five sentences, what you’d want your obituary to say. Not your title. Not your achievements. Not your stock portfolio. The kind of person you were. The impact you had. What people will remember.

Then ask: is the life I’m actually living pointed toward that?

Not perfectly. Nobody’s life is perfectly aligned with their stated values. But roughly. Generally. Is the trajectory right?

If yes: keep going with more intention.

If no, or “I’m not sure”: that’s useful information. That’s where the work starts.

That work, figuring out why you’re here and structuring your life accordingly, is in my view one of the most important health interventions available to you. More important than your VO2 max. More important than your sleep score. More important than your supplement stack.

What to Read

Want to dig a bit deeper on your own? Start with Leading with Character and The Personal Credo Journal by Jim Loehr.

Then From Strength to Strength by Arthur Brooks. And his follow-up, Build the Life You Want (co-written with Oprah Winfrey, which sounds odd but is genuinely good).

For a more philosophical angle: Iddo Landau’s Finding Meaning in an Imperfect World. His central argument is that most of us are far too hard on ourselves when we conclude our lives lack meaning. Your life is almost certainly more meaningful than you think.

Next up in this series: Mindset—specifically, why the story you tell yourself about your own abilities, how you perceive stressors, how you view the world around you— is one of the single most important variables in your health and performance.

Stick around.

Best,

Keir

P.S. Want to work through Purpose — and all ten pillars — with a real human coach? I work with clients 1:1 in person in San Francisco and via Zoom. Book a session at foghornfitness.com.

P.P.S. Paid Substack subscribers get deeper dives, workout programming, and access to archived content behind the paywall. Upgrade here.

P.P.P.S. Want the Slowfit Method® in your back bpocket? Coach Keir AI is trained on all ten pillars and ready to answer your questions 24/7. Download the new Slowfit Method app.

P.P.P.P.S. Plus, the new Foghorn Fitness site just launched! All ten pillars, the full method, and everything else in one place. Check it out at foghornfitness.com.